Top 3 Ways Competitive Intelligence Can Supercharge Your Marketing Strategy

In today’s fiercely competitive landscape, making smart marketing decisions isn’t just about knowing your brand—it’s about knowing your competition, your customers, and the market dynamics that influence them both. That’s where competitive intelligence (CI) comes in. CI is the practice of ethically gathering and analyzing publicly available data about your competitors and market trends to guide strategic and tactical decisions. It’s not espionage—it’s smart business. With the right approach, CI becomes a powerful engine that drives more targeted marketing, sharper positioning, and higher ROI.