From Concept to Marketplace: How Market Feasibility Study Accelerated New Product Development (NPD), Testing & Evaluation for a Consumer Goods Firm

Product Failures Commercial Feasibility Case Study Key Highlights • The client faced challenges in identifying the Total Addressable Market (TAM) and lacked a scalability assessment framework, creating uncertainty about demand and growth potential • Infiniti Research conducted a macro-level market analysis, evaluated socio-economic drivers, and developed a 3-year strategic roadmap with entry routes and financial projections • The streamlined NPD process reduced time-to-market by 30% • The scalability framework enabled confident expansion into new markets, unlocking $50M+ in untapped opportunities