Knitting News Urban Yarn Pop-Up Shops on the Rise.
In the latest Knitting News, there is an article about the pop-up shops of yarn opening in cities. These pop-up shops enable indie dyers and small brands to meet customers directly and to do this in a creative manner.
Live demos, workshops and special edition skeins are also attracting eager throngs. Knitting News interprets the trend as an indication that the tactile and community-oriented retail is returning to the craft field.