Using Chatbots for Lead Generation: Benefits and Best Practices

Lead generation is the lifeblood of any business: it's the process of identifying potential customers and progressively guiding them to the sales funnel. Traditionally, it required loads of manual effort for aspects like cold calling, email campaigns, and in-person networking, but the job is made much easier with the developing artificial intelligence and automation-based chatbots. Chatbots are AI-powered software applications purposed with conducting human-like conversation over websites, socials, messaging apps, and various other digital interfaces. They can interact with potential customers to answer their questions, capture necessary contact information, qualify leads based on it, gain insights into the leads' interests, and stages at which they are in the buying process.