what is Technical SEO

Technical SEO in Digital Marketing In the vast landscape of digital marketing, where competition is fierce and algorithms constantly evolve, ensuring that your website stands out to both users and search engines is crucial. One key component of digital marketing strategy is Search Engine Optimization (SEO), a multifaceted approach aimed at improving a website’s visibility and ranking in search engine results pages (SERPs). While traditional SEO focuses on content optimization and link building, Technical SEO delves into the backend of a website, addressing technical aspects that impact its crawlability, indexability, and overall performance. In this comprehensive guide, we’ll explore the intricacies of Technical SEO and its significance in the realm of digital marketing.