What is Customer Communication Management or CCM?

Customer Communication Management is an offering from Sinch, the global leaders in the messaging space. It lets enterprises not just generate customer communication in a PDF format, businesses can send these across to customers over SMS, Email and WhatsApp. Take for example Sharan Gulati’s case. An IT professional, Gulati says he has had a few bitter experiences because his bank communication wasn’t in one place. “Customers like me are on the move. We cannot carry paper-based confidential communication everywhere we go.