Transforming transactions into lasting relationships – AI as CX binding force

Customer Experience (CX) encompasses the overall perception and emotions a customer experiences while interacting with a company, its products, and services across all touchpoints and channels. It’s essential to create “joy” in every micro-moment a customer spends with the brand, from initial awareness to purchase, usage, and post-purchase support. AI is revolutionizing this landscape, infusing magical moments throughout the value chain to enhance the experience and deepen customer satisfaction.